Using Architecture as a Status Symbol
- Peter Levers
- Feb 18, 2016
- 1 min read
Introduction -
How corporations have used architect to improve status and make a statement of power - look at a few HQs
How head offices define the company - look at interior of facebook and googles Head Offices (employee satisfaction etc)
Examples of where it has gone wrong....or has it! - Picnic basket head office. Looks horrible but has created publicity and awareness about the company and what they do.
Zacharias, A. The Chrysler Building. [image online] Available at: http://antonyz.com/wp-content/uploads/2014/12/chrysler-building-night-lights-manhattan-NYC-New-York-City.jpg [Accessed 18 December 2015]
Unknown. 30 St. Mary Axe. [image online] Available at: http://openoffices.com/blog/wp-content/uploads/2014/07/52f0f7259b2a6.jpeg [Accessed 18 December 2015]
Unknown. The Petronas Towers. [image online] Available at: http://goglobal.com.pk/wp-content/uploads/2015/03/Petronas-Towers-picspaper-com.jpg [Accessed 18 December 2015]
Colin, M. Tour CMA CGM. [image online] Available at: http://www.matthieucolin.com/wp-content/uploads/2015/01/MTC0075013.jpg [Accessed 18 December 2015]
Jensen, D, 2005. Longaberger Headquarters. [image online] Available at: https://upload.wikimedia.org/wikipedia/commons/b/b2/Newark-ohio-longaberger-headquarters-front.jpg [Accessed 18 December 2015]
Comments